Edyn Roberts Joins Membrain to Lead Partner Growth Channel

Edyn Roberts, MBA, B.ED

Sales enablement CRM, Membrain, announced today that Edyn Roberts, MBA, B.ED, has joined the team and will lead the partner channel as its Partner Growth Advocate.

Roberts brings a wealth of experience enabling exceptional performance in her role as Head of Enablement at Shopify, and Director of Solutions Enablement at OpenText, prior to joining the Membrain team. At Membrain, she will be responsible for activating the organization’s network of partners, growing its numbers, and enabling each partner to maximize their sales and performance results.

This announcement comes following major improvements in 2019 to enable Membrain’s partner channel. In the past year, the company launched a newly improved partner program, established an innovative and supportive pricing model, and introduced new capabilities that make it an even more valuable asset to sales training, consulting, and enablement partners.

“Technology is not the answer to all of the sales industry’s problems,” says George Brontén, Membrain’s founder and CEO, explaining the importance of the partner program to Membrain’s vision. “But training isn’t, either. Together with our partners, we have the opportunity to marry technology with training and enablement and elevate the sales profession. The result, for our clients, is achieving truly world-class performance.”

Roberts brings a proven track record in program development and implementation, project management, sales channel strategy development and management, and new product launch support, as well as extensive experience in technology, training, and sales.

“I am thrilled to join Membrain’s international team and be a part of this exciting aspect of the company’s growth,” says Roberts. “There is so much potential at Membrain to help partners exceed their targets and get big results, and so much room to expand how we work with them to be even more valuable.”

About Membrain

With clients in over 80 countries, Membrain is the award-winning Sales Enablement CRM for teams working with complex B2B sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your salespeople to become a competitive advantage. Membrain has won multiple awards, including the Top Sales Awards and is ranked as a Top Performer by G2Crowd in four categories. For more information, visit www.membrain.com.

Source: Membrain