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![G2 | How to Get the Most out of Your Sales Technology Investment](https://cdn.nwe.io/files/x/ab/5c/721f9dd01c13f1ea109ae8288add.jpg)
Every year, more sales technologies enter the market.
In fact, sales technology tools have grown in availability. 2019 alone saw an increase of 25% in the number of tools available. At the same time, many sales organizations continue to increase their sales technology investment year over year.
![This is Membrain - The Sales Enablement CRM](https://cdn.nwe.io/files/x/17/07/cb692eb87191f9b7bf2c6dab159e.jpg)
With clients in over 80 countries, Membrain is the leading Sales Enablement CRM for teams working with B2B sales.
Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your salespeople to become a competitive advantage.
Membrain has won multiple award
![Membrain Announces New Prospect Engagement Playbooks Optimized for B2B Sales Teams](https://cdn.nwe.io/files/x/ac/3f/75f868ae86e37445ec347f76959b.jpg)
As sales leaders, we invest in a wide variety of measures to help our salespeople perform better. Sales strategy, training, coaching, managing, incentives, process, culture, discipline, compe...
There is no question that generative AI is here to stay. It’s now present in almost every software platform, from Google to Microsoft 365 to Zoom. Reactions to the onslaught of AI tools among...
When I set out to build Membrain, it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales profes...
What if the key to transforming your sales career lies in revisiting the entrepreneurial spirit of your youth? Meet Founder & Partner of SalesStar Juan Pablo Urruchua, or JP, whose journey fr...
If you’re in European SaaS and you haven’t been to a SaaSiest event or joined one of their groups, you’re missing out. This fast-growing community-based initiative is on a mission to facilita...
Could personalized coaching be the game-changer your sales team needs? Join us in this episode with Tony Cross, CEO of Growth Matters International. Tony has embarked on an incredible mission...
Sometimes, in complex B2B sales, low activity and slow pipelines are blamed on the idea that the sales process is “complex.” I’ve always been interested in this excuse because it’s never rung...
In this episode of "The Art and Science of Complex Sales," we sit down with James Rores of Floriss Group and Walter Crosby of Helix Sales Development to unravel the essence of true sales lead...
A couple of weeks ago, I wrote about what AI is and what it’s not. This area of technology is constantly evolving and still fairly fresh, but it’s been out long enough, and there’s a body of...
Unlock your potential in sales leadership through the heartwarming and insightful stories shared by Brent Long, Owner of Long on Life LLC. Discover how heart-to-heart connections and genuine...
I think it’s strange that the sales role inside a company is often poorly defined and that the skills and abilities necessary to succeed in that role are rarely formalized. It’s a symptom, in...
Discover how AI is revolutionizing the sales landscape by automating mundane tasks and enabling more personalized interactions, allowing your team to focus on what truly matters. Join Joe Wik...
![Membrain Adds OneFlow Integration to Its Tech Stack, Solidifying Reputation as Next-Generation CRM Solution](https://cdn.nwe.io/files/x/4c/3b/6e5b545e67f5362847b494ca9845.jpg)
Membrain Customers Experience Shorter Sales Cycles with OneFlow's Revolutionary Contract Management Process
![Membrain Named Momentum Leader in G2 Spring '21 Report](https://cdn.nwe.io/files/x/7c/76/308c58ef90ba43b7b5b665b21957.jpg)
Membrain, the Sales Enablement CRM for B2B Sales, ascended to the Leader Quadrant for CRM in G2's Momentum Grid Report for Spring 2021. The report also gave Membrain recognition as a "High Performer" in both the Sales Performance Management and CRM category along with "Highest User Adoption" for Sales Enablement.
![Membrain Wins Three Medals in Top Sales World's 2020 Awards](https://cdn.nwe.io/files/x/56/90/318f45258625110863287f18f0b1.jpg)
This year, Membrain was nominated in multiple categories and won the Gold in Top Sales Enablement Technology, Silver medal in the Top Sales Company Blog category and Gold in Top eBook/WhitePaper.
![Membrain's New Account Growth Module Helps Companies Drive Growth With Existing Customers](https://cdn.nwe.io/files/x/03/22/e910e8b3b73b2e035f9b518d0f90.jpg)
Membrain's new module focuses on growing existing customers by simplifying account segmentation, planning, and execution. The software update provides a streamlined experience that helps teams to consolidate and visualize information, plan effectively, and go from plan to execution in a collaborative way.
![Membrain Updates Zapier Integration, Providing Quick and Easy Data Transfer with 1,300+ Different Applications](https://cdn.nwe.io/files/x/a7/32/3e3f9720abefe4b69cbfd555ad2a.jpg)
Membrain, the global Sales Enablement CRM company, today unveiled an updated integration with Zapier, allowing customers to quickly and easily move data between over 1,300 different applications.
![Membrain's New Module Helps Companies Drive Sales Growth by Simplifying Account Planning and Execution](https://cdn.nwe.io/files/x/12/a0/5c6c5805ee676fcc4aad857270ff.jpg)
Membrain's new module focuses on growing with existing customers by simplifying account planning and execution. The software update provides a streamlined account planning experience that helps teams to consolidate and visualize information, plan effectively, and go from plan to execution in a collaborative way.
![Membrain and Objective Management Group (OMG) Partner to Launch 'Membrain OMG Edition' for Sales Organizations](https://cdn.nwe.io/files/x/ac/3f/75f868ae86e37445ec347f76959b.jpg)
The Membrain OMG Edition is a sales playbook within Membrain's customizable Sales Enablement CRM designed to replace traditional CRMs and their costly plugins while dynamically guiding salespeople based on their individual strengths and weaknesses
!['Stop Killing Deals' Arms Sales Teams With Weapons to Defeat Lagging Sales and Supercharge Sales Performance](https://cdn.nwe.io/files/x/48/e1/eef8f1e1207a9f158775974a1e52.jpg)
![Membrain and ProSales Consulting Announce Sales Execution as a Service](https://cdn.nwe.io/files/x/b2/e4/60eb077b5de28fdc20dcb617379d.jpg)
Membrain, a global sales enablement software company, and ProSales Consulting, a sales strategy, and training company focused on sales transformations, today announced a partnership to offer b2b selling companies a joint offering combining sales strategy and process design, training and change leadership support through embedded sales enablement technology.
Most sales organizations are not getting the results from their sales technology that they expect and, probably, deserve. In this article, we take a look at how sales organizations are currently spending on technology, the key mistakes most are making, and how to develop a technology strategy that will enable your organization to get the ROI you expect from your technology investments.
![Edyn Roberts Joins Membrain to Lead Partner Growth Channel](https://cdn.nwe.io/files/x/f4/e1/aefd615fd63a8748ade37c05fc8c.jpg)
Sales enablement CRM, Membrain, announced today that Edyn Roberts, MBA, B.ED, has joined the team and will lead the partner channel as its Partner Growth Advocate.
![Membrain Wins Two Medals in Top Sales World's 2019 Awards](https://cdn.nwe.io/files/x/27/89/121ab2fd3baa720970a963087874.jpg)
This year, Membrain was nominated in multiple categories and won the Silver medal in the Top Sales Enablement Technology category and Gold in Top Sales Company Blog.
![New Book Reveals 3 Deadly Assumptions That Kill Sales, and How to Cure Them](https://cdn.nwe.io/files/x/ed/05/dc6291ceb3eb950a63604d25acbf.jpg)
![CustomerThink |What is the Sales Stack and Do You Need it?](https://cdn.nwe.io/files/x/e0/ff/b3b22f9f5ea048b29ba4d62848ed.jpg)
by Dave Kurlan
"If you have a complex sale or a 1 month or longer sales cycle I would advise you to choose Membrain."
![CustomerThink | Sales perfection is impossible!](https://cdn.nwe.io/files/x/39/4b/7dc25ef252e7aaac53e034a1e3a9.jpg)
by Bob Apollo
"The best place to embed this intelligence is directly in the CRM solution that the salespeople are expected to use on a day-to-day basis. Membrain is perhaps the best example of a CRM solution that has been designed to support this sort of initiative."
![Pulse 2.0 | Membrain CEO George Brontén On Being An Effective Leader](https://cdn.nwe.io/files/x/d3/c0/9a6a98f4b2c8a4df36ac95bfd290.jpg)
By Amit Chowdhry
George Brontén — the founder and CEO of Membrain — provided these insights about being an effective leader.
Membrain today released Prospect Engagement Playbooks to help B2B sales teams contact, qualify, and nurture sales leads.
![Pulse 2.0 | 15 Of The Best CRM Software Companies](https://cdn.nwe.io/files/x/a5/9e/5d1739c9caef6d06fd7966b7a582.jpg)
Membrain is a complete Sales Enablement CRM that can replace or complement your existing CRM and it makes it easy to execute on your sales strategy and enables your sales teams to grow with each deal. Plus Membrain equips managers to coach to higher performance and optimize your sales strategy to gain competitive advantage.