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Every year, more sales technologies enter the market.
In fact, sales technology tools have grown in availability. 2019 alone saw an increase of 25% in the number of tools available. At the same time, many sales organizations continue to increase their sales technology investment year over year.

With clients in over 80 countries, Membrain is the leading Sales Enablement CRM for teams working with B2B sales.
Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your salespeople to become a competitive advantage.
Membrain has won multiple award

There’s a long-standing myth that the most important thing salespeople need to do for any given opportunity is to reach “the decision maker.”
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with sales expert Gretchen Gordon for a deep discussion of the complex world of B2B sales.
Most people suck at prioritizing, and most salespeople really suck at it. That’s why, when we set out to build Membrain, we decided not to focus initially on efficiency but to place effec ...
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with sales expert Jennica Dixon, COO of Slattery Sales Group, for an insightful discussion on ...
Sales automation is often touted as a route to greater sales efficiency. Companies like Salesforce and hundreds of smaller point solutions promise to save your salespeople time, if you on ...
In my last article, I shared Gartner’s findings about the current war for talent. In this article - first published in the International Journal of Sales Transformation - I want to explor ...
Happy, successful customers are the lifeblood of growing a SaaS business (or any business). When your business depends on monthly recurring revenue, you can’t afford to churn customers. A ...
If someone doesn’t spend enough time prospecting due to poor time management – it’s really a priority problem.We don’t find the time, we make it.
As companies are looking forward into the new year, one thing we can all agree on is that nobody really knows exactly what’s going to happen. According to Forbes Magazine, the world is no ...
I’ve been fascinated to read about the experiments people are doing with CHATGPT. It’s a fascinating tool, offering some potentially fascinating potential. At the same time, as so many ot ...
Here at Membrain, we’ve been producing The Art and Science of Sales blog for ten years. It’s been quite a journey, and fascinating to see which topics become favorites again and again eac ...
We’re all in sales, right? Well, maybe. I think the answer depends on what you mean by that (intent) and how you define “sales.”

Membrain Customers Experience Shorter Sales Cycles with OneFlow's Revolutionary Contract Management Process

Membrain, the Sales Enablement CRM for B2B Sales, ascended to the Leader Quadrant for CRM in G2's Momentum Grid Report for Spring 2021. The report also gave Membrain recognition as a "High Performer" in both the Sales Performance Management and CRM category along with "Highest User Adoption" for Sales Enablement.

This year, Membrain was nominated in multiple categories and won the Gold in Top Sales Enablement Technology, Silver medal in the Top Sales Company Blog category and Gold in Top eBook/WhitePaper.

Membrain's new module focuses on growing existing customers by simplifying account segmentation, planning, and execution. The software update provides a streamlined experience that helps teams to consolidate and visualize information, plan effectively, and go from plan to execution in a collaborative way.

Membrain, the global Sales Enablement CRM company, today unveiled an updated integration with Zapier, allowing customers to quickly and easily move data between over 1,300 different applications.

Membrain's new module focuses on growing with existing customers by simplifying account planning and execution. The software update provides a streamlined account planning experience that helps teams to consolidate and visualize information, plan effectively, and go from plan to execution in a collaborative way.

The Membrain OMG Edition is a sales playbook within Membrain's customizable Sales Enablement CRM designed to replace traditional CRMs and their costly plugins while dynamically guiding salespeople based on their individual strengths and weaknesses


Membrain, a global sales enablement software company, and ProSales Consulting, a sales strategy, and training company focused on sales transformations, today announced a partnership to offer b2b selling companies a joint offering combining sales strategy and process design, training and change leadership support through embedded sales enablement technology.
Most sales organizations are not getting the results from their sales technology that they expect and, probably, deserve. In this article, we take a look at how sales organizations are currently spending on technology, the key mistakes most are making, and how to develop a technology strategy that will enable your organization to get the ROI you expect from your technology investments.