Latest News Feed

Every year, more sales technologies enter the market.
In fact, sales technology tools have grown in availability. 2019 alone saw an increase of 25% in the number of tools available. At the same time, many sales organizations continue to increase their sales technology investment year over year.

With clients in over 80 countries, Membrain is the leading Sales Enablement CRM for teams working with B2B sales.
Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your salespeople to become a competitive advantage.
Membrain has won multiple award

We are firmly in the age of AI now, with all its exciting sales tools and supports. At Membrain, we’ve got our own take on it that we’re excited to be unfolding for you. And here I am, as I o...
Several years ago, I wrote about how the mental state of flow can help your teams perform better. Flow state is when you are operating at the peak of your capability, with just enough challen...
I was interested recently to read a study in Nature Human Behavior showing that about 75% of social media shares are made without reading past the headline or even clicking through. Though th...
In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Steve Gielda, President and Co-founder of Ignite Selling and co-author of Ignite Your Sales Strategy. From ha...
AI tools are here to stay, as we all know, and they can be powerful allies for sales teams. But, as we all also know, not all sales teams are the same. Complex B2B sales require different app...
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Raju Bhupatiraju, founder & CEO of Power of Disruptive Solutions and author of Magical Selling. With a care...
I was interested recently to read this post by Matt Green on LinkedIn. In it, he points out that when organizations hand down large growth targets like, say, 20%, the tendency is for sales te...
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Vinit Shah, founder of the London School of Sales. Vinit shares his unconventional path into sales and the...
As George’s Co-CEO and Chief Product Officer at Membrain, I’m picking up the pen (well, keyboard) and stepping onto the blog today! It’s such an exciting time in the world of software. We see...
Yes, I’m a more than a little obsessed about our propensity to avoid the hard work, constantly hitting the “Easy Button,” but this is probably one of the most critical issues we face as indiv...
At Membrain, our vision is to “Elevate The Sales Profession.” But is sales even a profession? Barry Trailer, the founder of Sales Mastery, LLC and former Chief Research Officer at CSO Insight...
We all know that selling is hard. It’s not just that buyers are overwhelmed, it’s not just the disruption/change everyone faces, it’s not the unpredictability we and our customers face. Just...


Membrain Customers Experience Shorter Sales Cycles with OneFlow's Revolutionary Contract Management Process

Membrain, the Sales Enablement CRM for B2B Sales, ascended to the Leader Quadrant for CRM in G2's Momentum Grid Report for Spring 2021. The report also gave Membrain recognition as a "High Performer" in both the Sales Performance Management and CRM category along with "Highest User Adoption" for Sales Enablement.

This year, Membrain was nominated in multiple categories and won the Gold in Top Sales Enablement Technology, Silver medal in the Top Sales Company Blog category and Gold in Top eBook/WhitePaper.

Membrain's new module focuses on growing existing customers by simplifying account segmentation, planning, and execution. The software update provides a streamlined experience that helps teams to consolidate and visualize information, plan effectively, and go from plan to execution in a collaborative way.

Membrain, the global Sales Enablement CRM company, today unveiled an updated integration with Zapier, allowing customers to quickly and easily move data between over 1,300 different applications.

Membrain's new module focuses on growing with existing customers by simplifying account planning and execution. The software update provides a streamlined account planning experience that helps teams to consolidate and visualize information, plan effectively, and go from plan to execution in a collaborative way.

The Membrain OMG Edition is a sales playbook within Membrain's customizable Sales Enablement CRM designed to replace traditional CRMs and their costly plugins while dynamically guiding salespeople based on their individual strengths and weaknesses


Membrain, a global sales enablement software company, and ProSales Consulting, a sales strategy, and training company focused on sales transformations, today announced a partnership to offer b2b selling companies a joint offering combining sales strategy and process design, training and change leadership support through embedded sales enablement technology.
Most sales organizations are not getting the results from their sales technology that they expect and, probably, deserve. In this article, we take a look at how sales organizations are currently spending on technology, the key mistakes most are making, and how to develop a technology strategy that will enable your organization to get the ROI you expect from your technology investments.

Sales enablement CRM, Membrain, announced today that Edyn Roberts, MBA, B.ED, has joined the team and will lead the partner channel as its Partner Growth Advocate.

This year, Membrain was nominated in multiple categories and won the Silver medal in the Top Sales Enablement Technology category and Gold in Top Sales Company Blog.


by Dave Kurlan
"If you have a complex sale or a 1 month or longer sales cycle I would advise you to choose Membrain."

by Bob Apollo
"The best place to embed this intelligence is directly in the CRM solution that the salespeople are expected to use on a day-to-day basis. Membrain is perhaps the best example of a CRM solution that has been designed to support this sort of initiative."

By Amit Chowdhry
George Brontén — the founder and CEO of Membrain — provided these insights about being an effective leader.
Membrain today released Prospect Engagement Playbooks to help B2B sales teams contact, qualify, and nurture sales leads.

Membrain is a complete Sales Enablement CRM that can replace or complement your existing CRM and it makes it easy to execute on your sales strategy and enables your sales teams to grow with each deal. Plus Membrain equips managers to coach to higher performance and optimize your sales strategy to gain competitive advantage.